As information on the attacks started to emerge, it became increasingly clear that the shooter or shooters were adherents of far-right extremist ideology, particularly after an 87-page manifesto surfaced articulating Islamophobic and white supremacist views. New Zealand's state-owned Lotto told Reuters it had already pulled advertising from social media because "the tone didn't feel right in the aftermath of these events." Burger King, ASB Bank and the telecommunications company Spark are also considering ending their ads, according to the New Zealand Herald.On Thursday evening, it was reported that at least one shooter opened fire on congregants in two mosques in Christchurch, New Zealand, killing at least 49 people. Man who chased New Zealand mosque shooter is being hailed as a hero."We challenge Facebook and other platform owners to immediately take steps to effectively moderate hate content before another tragedy can be streamed online." "ANZA and the Comms Council encourage all advertisers to recognize they have choice where their advertising dollars are spent," the joint statement said. Facebook is one of several social media platforms scrambling to crack down on uploads of the video, which remained online for hours after the massacre. The Association of New Zealand Advertisers and the Commercial Communications Council put out a joint statement Monday asking businesses to think twice about giving Facebook more ad dollars. Some Kiwi companies have already said they might end ads on Facebook. Two business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his massacre at a mosque in Christchurch.
Facebook struggles to police content on its platform 07:02
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